João Nobre
known as gepetojj
I align technology with business goals, turning time, effort, and resources into tangible results. I work end to end, from diagnosis to production operations, across strategy and execution.
Technology in service of outcomes, not the other way around.
I'm CTO at Link Soluções, where I lead technical strategy and the delivery of custom software and AI-powered solutions. My approach is end to end: from diagnosis and prioritization to delivery and production operations.
I work directly where technology creates real value: product strategy, process automation, critical integrations, and system reliability at scale. Based in Arapiraca, Alagoas, I build software that works with teams that ship.
For me, technology only makes sense when it comes from the real flow of the people who use it. Before any architecture decision, I map the user journey and business impact; only then do I design the technical solution that supports that experience. Product vision and technical execution go together, not in parallel.
34+ companies across 4 continents · R$600k+ processed through platforms · peaks of 50k+ concurrent users
Four fronts, one goal.
The areas where my work as technical leadership tends to make the biggest difference for the business.
Product strategy & execution
Prioritization, architecture, delivery, and operations, connecting technical decisions to business outcomes.
Process automation
Operational efficiency through intelligent automation, reducing manual effort and rework.
Platforms & critical integrations
Payments, APIs, and data connecting the systems that truly sustain operations.
Reliability & scale
Observability, performance, and cost control for systems that need to handle growth.
From interface to hardware.
Technologies and competencies I apply from diagnosis to delivery, in code, operations, and team leadership.
Technical
Frontend
Mobile
Desktop
Backend
Cloud & DevOps
Embedded & IoT
Leadership & management
Technical leadership
Technical strategy, architecture, and prioritization, aligning team, stack, and roadmap with the business.
Communication
Clear translation between business, product, and engineering for stakeholders and teams.
Governance
Processes, standards, and rituals that keep delivery predictable without unnecessary bureaucracy.
Quality control
Review, testing, observability, and acceptance criteria that protect what ships to production.
Products I build and contribute to.
Projects where I apply technology, leadership, and product day to day, from consulting and B2B SaaS to vertical platforms.
Link Soluções
As CTO, I lead technical strategy and the delivery of custom software and AI solutions, serving companies across four continents with agile development and a focus on real outcomes.
Spark
CRM with an AI agent for WhatsApp and Instagram, built to centralize conversations, qualify leads, and automate support with fast onboarding for sales teams.
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Unified pipeline & territories SC Finance
Executive financial intelligence platform with a unified view of pipeline, brokers, territories, and premium leads. Built for operations that demand clarity and refinement in every decision.
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Embedded automation · SDK Triglit
White-label embedded automation platform for SaaS, with SDK integration, visual editor, multi-tenancy, and observability to launch automation as a differentiator in weeks.
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Legal guidance in your workflow Capi Legal
Solution combining artificial intelligence and legal expertise to support businesses in Brazil with accessible legal guidance integrated into their workflow.
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Digital raffles · direct payments RifaSimples
Platform to create, publish, and manage digital raffles with direct payments, contributor rankings, prize quotas, and custom domain branding.
Visit siteCode that validates ideas.
Public experiments that prove concepts in practice, from infrastructure automation to hardware and reusable libraries.
carrinho-wireless
Proof of concept combining IoT and gamification for remotely controlling a custom-built RC cart.
lite-deploy-helper
Automates server releases: every code update goes live in minutes, without repetitive manual steps or a team dedicated only to deployments.
@cosmixclub/crypto
Deterministic encryption for strings and objects with AES-256-GCM, Argon2, and hashing.
sparkcrm
Official TypeScript SDK for the Spark CRM API integrations.
Have a technical or product challenge? Let's talk.
Open to conversations about technology, technical leadership, and partnerships.
oi@gepetojj.com